We've all wondered just why some advertisers on Adwords (and other networks) are so willing to spend $40, 50, or even 60 dollars for a click on their ads. Well, consider it this way: On loans, insurance and lawsuits (which are often dominating any top list), the potential payoff for the company is in the tens of thousands of dollars. If they payout $6000 in clicks to gain 1 or 2 payoffs of 10k-20k dollars, wouldn't you say that was a good investment? Mesothelioma, once the 'darling' of spam engines, still continues to payout huge at the upper end (though most bloggers never, ever see those clicks). The potential payout there is huge. A company need only score 1 lawsuit worth taking in hundreds of clicks to make it profitable.

Here's the most recent list I could find, and as you can see, loans, insurance, and lawsuits are the dominant creators for keywords still: (BTW what's happening in Alicante?)

secured loans $62.68
consolidate student loans $60.25
find car insurance $58.56
no closing cost refinance $55.44
affordable car insurance quote $53.42
consolidate student $52.72
student loans consolidation $52.23
car insurance florida $52.11
online car insurance $51.81
mesothelioma $51.68
nj car insurance $51.30
attorney mesothelioma $51.14
mortgages for bad credit $50.72
refinancing homes $50.71
columbus auto insurance $50.35
compare auto insurance rates $50.28
tax attorneys $49.97
arizona dui $49.21
mortgages for poor credit $48.84
delaware car insurance $48.69
refinancing house $48.37
car hire alicante $48.17
online car insurance quotes $47.45
car insurance quotes $47.10
mesothelioma lawyers $47.07
car insurance online $47.00
equity loan bad credit $46.72
125 equity loan $46.72
structured settlements $46.66
low interest home equity loans $46.42
car insurance quotes online $46.16
refinance your house $46.15
consolidate private student loans $45.80
refinance mortgage loans $45.74
refinance home loans $45.74