As expected, the Zoe 101 sweepstakes is getting a ton of searchers tonight as the promotions for the contest have been heavily announced on Nick. We've seen over a dozen different terms like www.nick/oneowin.com as folks look for more information on the site. As we noted a couple days ago in the nick.com/oneowin post, nick.com is one of our all-time favorite kids sites, and one of the most well-maintained domains on the net. They know how to build slick, simple, yet fun sites for kids, and keep them coming back.

Our favorite site brand Nick.com has launched a new site at nick.com/oneowin to promote the new Zoey One-O-Win Sweepstakes. If you watch Zoey 101 every afternoon at 5/4c, you can find the secret code you need to gain access to the sweepstakes and possibly win pieces of the Zoey 101 set (such as props or costumes). Interesting idea for a giveaway, probably cool if you are into Zoey 101, not so great if you've never heard of her.